Proactive crisis management activities include forecasting potential crises and planning how to deal with them. Maxwell Lucas consultants will work alongside senior management teams to identify resources to complete a crisis management plan before they experience a crisis. This process includes identifying the real nature of a current crisis, intervening to minimise damage and recovering from the crisis.

Crisis management often includes strong focus on public relations to recover any damage to public image and assure stakeholders that recovery is underway. Once the recovery is underway, Maxwell Lucas will develop specific analysis on the outcome of the crisis management allowing the client to fully understand the issues and concentrate on succession planning with the aim of maintaining reputation and minimising operational downtime.

Using the Preparedness, Support & Response model provides the following crisis management services to our clients:

  • Thorough Risk Analysis and Threat Assessments.
  • Detailed Crisis Management Planning.
  • Training for the Crisis Management Team and the Individual.
  • Table Exercise Support – design, facilitation and review.
  • Incident Response (including kidnap and illegal detention).


This model is developed through close consultation with our clients and contains comprehensive yet actionable guidelines for all phases of a crisis. The plan will contain instructional information and implementation tools and is designed to be user friendly to support effective crisis management.